This student brief involved branding a fast-moving consumer goods product. As a coffee enthusiast, I chose to create a coffee brand, including a creative brand story, packaging and some additional roll-out pieces.
I took inspiration from the product's country of origin (Guatemala) and the characteristics of that region that give the coffee beans their uniqueness. With a twist and some imagination, the coffee was named Howler Coffee, with its smoky character from Volcan de Fuego. The designs are based on the keywords playful, smokey, bold and simply pretty cool!