In this student brief I created a campaign event for Blue Apron, with the purpose of shifting focus from some recent negative media attention back to their successful business idea. Based on the words fresh, creative, fun and easy, I designed a pop-up restaurant as an effective and cool way to market Blue Apron’s meal-kit delivery service, as well as a great opportunity to do good and give back to the community. The event has a clear focus on charity with a “buy-one-we-donate-one” theme, as the company wants to engage in social responsibility and create goodwill.

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Blue Apron mobile