This student brief involved branding of a fast-moving consumer goods product. As a coffee enthusiast, I chose to create a coffee brand, including a creative brand story, packaging and some additional roll-out pieces. I took inspiration from the product's country of origin (Guatemala) and the characteristics of that region that give the coffee beans their uniqueness. With a twist and some imagination, the coffee was named Howler Coffee, with its smoky character from Volcan de Fuego. The designs are based on the keywords playful, smokey, bold and edgy.