The Consulate General of Sweden in New York asked me to design a tote bag for their biggest event of the year - the midsummer celebration in Battery Park, New York. With a brief to design a tote bag that both celebrates Swedish midsummer and promotes Swedish culture, I decided to communicate Swedish culture, design, food and innovation in a shape of the classical midsummer flower wreath. In this way I combined midsummer with promotion of Sweden in New York. I used organic shapes, natural and warm colors, and colors that represent the Swedish flag.


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